Beacon Technology Partners is a full-service primary market research firm dedicated to the technology industry. Founded in 1996, its purpose is to provide managers and marketers in high tech firms more penetrating insights into their customers and prospects. Beacon provides its clients a full-range of primary market research tools, including:
- Survey research (including telephone, Web-based, mail and hybrid methodologies)
- Statistical modeling (including correspondence analysis or perceptual mapping, regression modeling, conjoint analysis, market segmentation, and other statistical tools and methods)
- Qualitative research (focus groups – both in-person and on-line, in-depth interviews and small group studies)
- International research capabilities
- Beacon’s clients include many of the largest technology and tech publishing firms in the world